About the Role
At PedidosYa, the leading technology company in delivery and quick-commerce in Latin America, we are looking for a highly analytical and strategic CRM Senior Analyst to join our regional team. As part of the Delivery Hero family, you will have the unique opportunity to impact millions of users by designing and executing sophisticated communication journeys that enhance the entire customer lifecycle.
As a CRM Senior Analyst, you will be the driving force behind our automation and engagement strategies. You will move beyond simple message broadcasting to create data-driven ecosystems that respond to user behavior in real-time. This role requires a blend of technical expertise, creative strategy, and a relentless focus on optimization through rigorous testing and performance analysis.
Key Responsibilities- Design and manage comprehensive CRM campaigns across the entire user lifecycle, including complex automation flows and ad-hoc communications.
- Develop and implement a robust testing framework (A/B and multivariate) to optimize performance across all CRM channels, including Email, Push Notifications, and SMS.
- Execute end-to-end email marketing campaigns, collaborating closely with regional stakeholders and design teams to ensure brand consistency and high conversion.
- Structure and monitor intricate user journeys, triggers, and automated workflows utilizing both static and dynamic content.
- Map and optimize the user purchase journey to foster meaningful conversations and drive long-term brand engagement.
- Conduct deep-dive analysis of campaign results, establishing benchmarks and providing actionable insights through detailed reporting.
- Liaise with technical teams to ensure seamless data integration and tool optimization for segmentation and personalization.
- Minimum of 2+ years of experience in CRM, Customer Marketing, or Customer Engagement within a fast-paced digital environment.
- Advanced analytical skills with a proven ability to translate complex data sets into strategic action plans and measurable business growth.
- Technical proficiency in SQL and Python for data extraction, manipulation, and advanced audience segmentation.
- Hands-on experience with industry-leading CRM technology platforms and database management tools.
- Demonstrated success in managing multi-channel campaigns (Email, SMS, Push) with a focus on automation and scalability.
- Strong organizational skills with the ability to manage multiple high-priority projects independently while maintaining strict attention to detail.
- Excellent communication skills to collaborate effectively with cross-functional regional teams.
- Opportunity to work at a world-class tech company and leader in the regional Quick-Commerce industry.
- A truly diverse and inclusive work environment where every voice is heard and valued.
- High-impact role with the autonomy to implement innovative strategies and new technologies.
- Collaborative culture driven by core values that prioritize team success and professional growth.
- Flexible remote work environment that supports a healthy work-life balance.
- The chance to be part of an ecosystem that simplifies the lives of millions of people every day.