About the Role
Afina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon. We are scaling aggressively across Meta, TikTok, Amazon, and retail, and we are looking for a high-level Graphic Designer who knows how to create visuals that drive clicks, conversions, and revenue. This is not a traditional graphic design role focused solely on aesthetics; we are looking for a performance-driven creative who understands direct-response design, consumer psychology, and the art of the scroll-stop.
As our Graphic Designer, you will be at the forefront of our growth strategy, working closely with our media buying and creative teams to build ads that scale. You will transform user-generated content, customer testimonials, and product benefits into compelling visual stories. This is a fully remote position designed for a fast executor who thrives in a rapid-testing environment and is excited by the challenge of seeing their work impact millions of potential customers daily.
Key Responsibilities- Design high-converting static ads for Meta, TikTok, Instagram, and other paid social channels with a focus on CTR and conversion rate.
- Develop rapid ad variations for A/B testing to identify winning creative hooks and visual styles.
- Create performance-focused graphics for landing pages, email marketing campaigns, and promotional product launches.
- Collaborate with creative strategists and media buyers to translate data-driven insights into visual assets.
- Design Amazon-specific assets, including high-impact infographics and listing images that drive sales.
- Research competitor landscapes and industry trends to stay ahead of winning creative frameworks.
- Utilize AI design tools and modern workflows to increase creative output without sacrificing quality.
- Maintain and evolve the visual brand identity of Afina across all digital touchpoints.
- 2+ years of professional graphic design experience specifically within the DTC or e-commerce space.
- A robust portfolio demonstrating a track record of high-performing paid social ads and digital marketing assets.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator) and familiarity with Figma or Canva.
- Deep understanding of direct-response marketing principles and how design influences consumer behavior.
- Strong grasp of typography, visual hierarchy, and composition tailored for mobile-first consumption.
- Ability to work in a fast-paced startup environment, delivering high volumes of work on tight deadlines.
- Experience in the wellness, beauty, or skincare industries is highly preferred.
- Familiarity with CRO principles and landing page design is a major plus.
- Competitive compensation package with performance-based bonuses tied to creative success.
- Fully remote work environment offering flexibility and a focus on output rather than hours.
- Opportunity to work with an 8-figure brand that is a leader in its category on Amazon.
- High level of ownership and the ability to see the direct impact of your work on company growth.
- A collaborative, no-bureaucracy culture that values fast execution and data-driven decision making.
- Access to modern AI tools and resources to stay at the cutting edge of design technology.