About the Role
The Rotaract Club of University of Ruhuna is looking for a dynamic and innovative Social Media Manager to lead our digital presence and amplify our organizational voice. In this role, you will be the creative force behind our online identity, crafting compelling narratives that resonate with our diverse audience. As a key member of our communication team, you will bridge the gap between our humanitarian initiatives and our global digital community, ensuring every post drives meaningful engagement and brand loyalty.
This position is ideal for a storyteller who thrives on data-driven results and has a pulse on the ever-changing landscape of social media trends. You will have the autonomy to shape our digital strategy across Instagram, Facebook, LinkedIn, X, and TikTok, transforming our organizational goals into viral content and lasting community relationships. We are looking for a visionary who is as comfortable analyzing engagement metrics as they are designing a captivating visual campaign.
Key Responsibilities- Design and execute comprehensive social media strategies aimed at increasing brand awareness, audience growth, and community engagement across all active platforms.
- Oversee the end-to-end content lifecycle, including creation, curation, and scheduling of high-quality posts tailored specifically for Instagram, Facebook, LinkedIn, X, and TikTok.
- Utilize social listening tools to monitor industry trends, audience sentiment, and competitor activities to proactively optimize content performance.
- Collaborate closely with internal marketing, graphic design, and content teams to maintain strict brand consistency and ensure all digital activities align with overarching campaign objectives.
- Develop and manage a robust social media editorial calendar, planning long-term campaigns and flash activations that capture audience attention.
- Act as the primary voice of the brand in digital spaces, engaging with followers, responding to inquiries promptly, and fostering a positive online community environment.
- Analyze key performance indicators (KPIs) and prepare detailed monthly reports that provide actionable insights and strategic recommendations for future growth.
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Proven professional experience in social media management or a dedicated digital marketing role with a portfolio of successful campaigns.
- Deep technical understanding of various social media algorithms, native analytics platforms, and emerging digital content trends.
- Exceptional writing and storytelling abilities with the skill to adapt tone and voice for different platforms and demographics.
- High proficiency in industry-standard social media management tools such as Hootsuite, Buffer, or Meta Business Suite.
- A creative and aesthetic mindset with a sharp eye for visual detail, layout, and brand-compliant design elements.
- Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
- Competitive salary structure accompanied by performance-based incentives to reward exceptional results.
- A highly creative and collaborative work culture that encourages the sharing of new ideas and experimentation.
- Clear pathways for career advancement and professional development through specialized digital marketing training programs.
- Flexible remote and hybrid working arrangements designed to support a healthy work-life balance and global collaboration.
- The opportunity to make a tangible social impact by promoting the initiatives of a globally recognized service organization.