VP of Product

About the Role

CAKES body is seeking a visionary and high-caliber VP of Product to lead our product ecosystem into its next phase of global expansion. As a disruptive force in the apparel industry, we are looking for a world-class product leader who balances creative intuition with rigorous analytical thinking to oversee the entire lifecycle of our category-defining products. This role is pivotal in ensuring that CAKES body continues to deliver unmatched quality, innovation, and functionality to our rapidly growing community of customers.

• Define and execute the overarching product strategy and roadmap, aligning innovation with long-term business objectives and market trends.
• Oversee the end-to-end product development lifecycle, from initial conceptualization and material sourcing to final production and quality assurance.
• Lead and mentor a cross-functional team of designers, developers, and supply chain specialists to ensure operational excellence and brand consistency.
• Utilize data-driven insights and customer feedback to iterate on existing products and pioneer new categories that solve real-world problems for our users.
• Manage strategic partnerships with global manufacturers, ensuring ethical sourcing practices and high-efficiency production cycles.
• Collaborate closely with Marketing and Sales leadership to develop go-to-market strategies that resonate with our target demographics and drive conversion.
• Monitor competitive landscapes and emerging technologies in the apparel and textile space to maintain CAKES body’s position as an industry innovator.
• Establish KPIs for product performance, including margin optimization, return rates, and customer satisfaction scores.

• Minimum of 10+ years of progressive leadership experience in product management, ideally within the apparel, fashion-tech, or consumer goods sectors.
• Proven track record of scaling direct-to-consumer (DTC) brands and managing complex product portfolios through hyper-growth stages.
• Deep expertise in technical design, textile innovation, and global supply chain logistics.
• Exceptional leadership abilities with a history of building and motivating high-performing remote or distributed teams.
• Strong financial acumen with experience managing multi-million dollar product budgets and driving gross margin improvements.
• Excellent communication skills, with the ability to translate complex product visions into actionable plans for stakeholders at all levels.
• A passion for functional design and a commitment to creating products that empower and support women.

• Competitive executive compensation package including equity options.
• Comprehensive health, dental, and vision insurance plans.
• Fully remote work environment with a focus on results and work-life harmony.
• Generous paid time off and observed holidays to ensure team wellness.
• Professional development stipends to support continuous learning and growth.
• Exclusive employee discounts and early access to all new CAKES body launches.
• The opportunity to play a foundational role in a fast-growing, mission-driven brand.

Required Skills